Developed in 2012, the Everlane Black Friday Fund aims to raise money and promote awareness around one of our factories. In 2016, we brought this tradition to Ho Chi Minh City, Vietnam—the home of our Specialty Knits factory. The goal? Raise enough money to buy every single factory work a moped helmet.

Initial site wireframes.
Final desktop & mobile wireframes.
Once we received assets back, I built a fully-functional desktop prototype to optimize the site's pacing and story.
Print collateral was also developed for a post-launch event in San Francisco.
The full desktop experience.
Emails designed for the campaign.



November 23, 2016


Creative Director

Art Director

Quinn Cantwell


Web Dev