Developed in 2012, the Everlane Black Friday Fund aims to raise money and promote awareness around one of our factories. In 2016, we brought this tradition to Ho Chi Minh City, Vietnam—the home of our Specialty Knits factory. The goal? Raise enough money to buy every single factory work a moped helmet.

Initial site wireframes.
Final desktop & mobile wireframes.
Once we received assets back, I built a fully-functional desktop prototype to optimize the site's pacing and story.
Print collateral was also developed for a post-launch event in San Francisco.
The full desktop experience.
Emails designed for the campaign.

Info

Date

November 23, 2016

Credits

Creative Director

Art Director

Quinn Cantwell

Photography

Web Dev